Struggling to stay consistent?
Here's how to build consistency without constant filming.
One of the big rules of social media (or any marketing for that matter) is to be consistent. Keep showing up for your audience, or they’ll forget about you.
So, you start publishing videos weekly. Pretty soon you’re:
Duct-taping a content plan together every week
Publishing content and hoping it converts
Panicking when a video shoot has to be rescheduled
That’s a recipe for burning out, which kills consistency. How do we keep showing up without throwing up?
We’re going to learn from an… unexpected teacher.
The Youtuber who tricked his audience
If you’ve never heard of him, Nikocado is a controversial YouTuber known for mukbang videos. If you’re unfamiliar with the genre, it’s basically just eating an ungodly amount of food.
One day, Nikocado shocked his fans by revealing he’d lost over 250 pounds over a two year span. He called it a social experiment, stating that he’d gained the weight (and lost it) to prove a point about over-consumption and celebrity obsession.
It’s an interesting story no matter how you feel about him personally (and people have a LOT of feelings about him). But the thing that stood out to me:
He kept a consistent upload schedule for two years without filming.
He couldn’t be on screen, because he was in the process of losing weight for his dramatic reveal. He built a system to batch content.
The content kept coming. The audience kept watching. The system kept working.
Why you should care about a mukbang YouTuber
Here’s the takeaway: your content engine shouldn’t rely on someone's weekly calendar, especially not your CEO’s.
Want execs on camera? You’re not getting them every Tuesday at 2 p.m. But you might get them quarterly for a day. Or a few hours once a month instead of an hour every week. Find the time that works for them.
Batching is how you stay consistent without needing constant access.
Five hours of filming can produce 30 days of content. We do it all the time with our clients. It leads to better performance, more consistent publishing, and less calendar chaos.
The key is planning out what you need from the shoot before you start.
The best video strategies are systemized
A great B2B video strategy helps you show up consistently, strategically, and efficiently. It’s hard to hit the targets you need if you’re just making content as it comes up.
If your current approach means asking “what do we do this week?” every Monday, it’s time to build a system. This looks different for everyone, but we’ll get into how to batch your videos in a later newsletter.
Talk soon,
—Ademola