ICYMI: Give Me 7 Minutes And I'll Save You From Losing Money On Ads

Most brands think "more reach = more revenue." They're wrong.

Most brands still think “more reach = more revenue.”

That’s why over half their ad budget gets wasted on people who will never buy.

The reality is, bad targeting puts you in the wrong conversations while your competitors close the right ones.

So in this week’s Future of Video episode, I break down:
→ The top 3 mistakes SaaS companies make in ICP research
→ The real cost of bad targeting
→ How to find and win the right customers

Check it out here plz 👇🏿

P.S. This topic came straight from a subscriber request. Got a topic you’d like to hear about? Hit reply.

Bye bye,
—Ademola